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Clever is Better
I discovered this “Do Not Disturb” hanger in the Rosebank Hotel in Johannesburg recently. I have told several people because of its uniqueness. The phrase, “(Unless you’re from the lotto prize...
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Abundance Gaps
In the book Making the Impossible Possible, Kim Cameron and Marc Lavine define an abundance gap. It is an elegant concept that fits perfectly in describing how to take care of customers. There is often...
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Creating Customer Closeness
Is there anything better than something that helps your customer and brings you more business at the same time? Probably not. The National Parks Service passport program is a great example. It was...
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